We live in a media based society. One where entertainment, whether that be television, radio, music, even the celebrity of people, fuels human interaction, perception, and culture. Our perspectives are based upon visual and aural aesthetics.
“All human societies have created, shared, and consumed with pleasure the symbolic products we can collectively call culture or the arts…The very processes through which societies create and maintain themselves are those of storytelling,” (Gross 95).
Our country experienced a pervasive industrialization during the nineteenth and twentieth centuries. Mass production integrated itself into the daily functions and workings of our culture and entertainment became a commodity. We did not resist or question the new sound and image advances definitively, even though for the first time, entertainment was being mass-produced. These types of advances played into our nature as humans, fostered our desire as people to know everything, fed our curiosity about other people, our innate sense to accept what we immerse ourselves in physically (as we are flooded aesthetically every second). Nevertheless, this gave rise to consumerism, an economy based on consumption and profit, placing advertising and “profit-focused entities” (Gross 97) at its core. Herein lies the shift. As the “media” began to gain power within the economy and culture, they accumulated the power of language. If any person, religion, or entity holds the power of language, they can therefore, write the “master narrative.” Preexisting examples of this are the bible, any religious texts, any news station, etc.